Canada
Business

Coca-Cola Co. and the National Basketball Association have unveiled a four-year marketing plan to cross-promote Coke's Sprite soft drink and the NBA as part of an ongoing global marketing partnership.
Events

Jahangir Khan, the record 10-times British Open Squash Champion from Pakistan,has been elected a Vice President of the World Squash Federation (WSF).
Sponsorship & Marketing

The disgraced Salt Lake City Winter Olympics has had a boost after a key sponsor that had delayed a payment said it was reassured appropriate actions were being taken to clean up the scandal.
Business

The Sports Authority recorded a quarterly net loss of $1.5 million or $0.05 per share for the fiscal period ended April 25, 1999.

Ben Johnson's agent Morris Chrobotek has confirmed that a lawsuit remains an option if Athletics Canada refuse to revive Johnson's reinstatement case with the International Amateur Athletics Federation.
Events

Satellite channel British Eurosport scored its highest ever TV ratings for its coverage of the World Athletics Championships from Edmonton, Canada.
Events

Ninety percent of the population of Beijing tuned into the broadcast of the Olympic vote on the host city for the 2008 Games which saw the Chinese capital emerge victorious.

The National Hockey League (NHL) may be participating in the Winter Olympic Games for the last time in Salt Lake City next February.
Business

ISL?s parent company, the ISMM Group, has admitted for the first time it is in dire financial straits and is on the verge of bankruptcy ? with its future now in the hands of a Swiss court.

US press reports indicate that St Louis is out of the running to get the NBA?s Vancouver Grizzlies, leaving Anaheim and Louisville as possible new homes for the financially troubled club.

NHL Commissioner Gary Bettman has pledged to do "what is necessary" to ensure that the six Canadian franchises will "stay strong" in the NHL.
Business

The European Triathlon Union (ETU) says it is prepared to take legal action to recover the debts owed by the eight national triathlon federations, which last week announced the unsanctioned formation of the breakaway Triathlon Council for Europe.
Events

China is contemplating throwing Tiananmen Square - mostly known to the outside world for the 1989 massacre of pro-democracy demonstrators - into its 2008 Olympic bid as the venue for beach volleyball.
Events

Promising a "utopia" for competitors, Toronto Olympic bid organisers have sought to rally athletes behind their campaign for the 2008 Games.
Business

A brawl has erupted between the National Hockey League and the Canadian Wildlife Federation over the "Wild" trademark.
Events

Canadian Major League Baseball franchise, the Toronto Blue Jays, has become the subject of a $150million buy out offer from Rogers Communications, a Toronto- based cable company.

A new set of offers to buy the Toronto Blue Jays MLB franchise, are expected to be tabled in the near future, according to the Toronto Star newspaper.
Events

China has launched Beijing's bid for the 2008 Summer Games under the slogan "New Beijing, Great Olympics."