Canada
NASCAR EYES CANADIAN CIRCUIT
The NASCAR Busch series is set to blast into Canada for the first time next year.
OMEGA EXTENDS IOC SPONSORSHIP
The IOC has extended its Olympic sponsorship deal with official timekeeper Omega.
INFRONT SCORES FOUR MORE FIFA WEB DEALS
FIFA agents Infront have signed four agreements for its standard 2006 World Cup new media broadcast rights packages for France, Canada, Sweden and India.
TVNW SECURE TRACK & FIELD MEET
The TVNW Media Group is to produce TV coverage of Canada’s premiere track and field meeting.
ADIDAS BID TO STEP UP GROWTH
The adidas Group has presented its strategy for further growth following the integration of Reebok International Ltd as well as agreeing a merchandise deal with the NBA.
VISA IN CREDIT AFTER WINTER GAMES
A top executive with Visa says the Turin Olympics and Paralympics have helped propel the brand's point of sale penetration to new levels in Turin and across Italy.
PARALYMPICS WEBCAST HOLDS ON TO VIEWERS
An audience of more than 23,000 have so far tuned in online to watch live and delayed coverage of the Torino 2006 Paralympic Winter Games.
ESPN EXPANDS INTERNATIONAL MOBILE INITIATIVES
ESPN has unveiled a series of initiatives to make ESPN-branded mobile content more widely available outside the United States.
TRAVEL AGENTS GEAR UP FOR CARIBBEAN WORLD CUP
Twenty travel agencies from 11 countries across the globe are the first Official Travel Agents (OTAs) approved to sell packages, inclusive of match tickets, for ICC Cricket World Cup 2007.
NEW NHL BROADCAST HEAD TO KEEP IT SIMPLE
John Shannon, who stepped down as the head of Maple Leaf Sports and Entertainment's digital hockey and basketball channels last month, is the NHL's new senior vice-president of broadcasting.
TV DEAL FOR WORLD BASEBALL CLASSIC
NASN has secured exclusive pan-European rights to televise the inaugural World Baseball Classic.
PR PARTNER NAMED FOR SPORTACCORD
Hill & Knowlton has been appointed the official PR partner for the international sports convention, SportAccord in Seoul, on April 3-7.
ICC BID TO DEVELOP ONE-DAY INTERNATIONAL CRICKET
The International Cricket Council (ICC) has announced a big increase in the programme of One-Day International (ODI) cricket for associate member countries, to develop the game globally.
TV DEALS AGREED FOR INDIAN CRICKET
Nimbus Sport has reached agreement with leading broadcast platforms in the USA, Canada, Carribean, UK and the Middle East for live television coverage of Indian cricket.
BIG NAMES LINE UP TO SPEAK AT SPORTACCORD 2006
Some of the most influential people in sport will be speaking at SportAccord 2006, which takes place at the Grand InterContinental Hotel in Seoul, South Korea on April 3-7, 2006.
SIX NATIONS EXTENDS BROADBAND REACH
Sports broadcaster Setanta Sports and webcast solutions provider Servecast have teamed up to deliver Six Nations Rugby over broadband in the US, Australia, Canada and the Carribean.
ESPN NAMES SENIOR NEWS DIRECTOR
Fernando LC3pez has been named senior news director of the Spanish-language editions of SportsCenter, televised on ESPN Deportes in the U.S. and on ESPN Dos in Latin America.
KBS SIGNS WORLD CUP DEALS FOR US AND CANADA
KBS America has agreed a deal for the exclusive Korean language broadcast rights to the 2006 FIFA World Cup.