Tokyo 2020
Discovery: Over 372m Tokyo 2020 viewers in Europe across TV and digital
Media group Discovery has revealed that more than 372 million people watched its coverage of the Tokyo Olympics in Europe, which represents a more than 10-per-cent increase on the 2018 winter Games in…
NBCUniversal draws lowest-ever Summer Olympic audience for Tokyo 2020
NBCUniversal attracted its lowest-ever domestic audience for the Summer Olympics since first covering the global showpiece event in 1988, with the Tokyo Games drawing an average of 15.
Time difference hits live Norwegian audience for stunning Warholm world record
The record-breaking 400m hurdles victory by Norway’s Karsten Warholm attracted a peak audience of only 183,000 viewers in the Nordic country due to the seven-hour time difference with Tokyo.
Instagram ‘blocks’ Thompson-Herah for sharing non-rights-holder Olympic footage
Jamaican sprinter Elaine Thompson-Herah, who this week became the first woman to retain both the 100-metre and 200-metre Olympic titles, says that she has been "blocked" by Instagram after posting footage…
Lumme insists empty stands haven’t hit Tokyo 2020 viewing figures
The absence of spectators from the Tokyo 2020 Olympics has had no impact on viewing figures around the world, according to Timo Lumme, managing director of the International Olympic Committee’s Television a…
Advertising recovery drives Discovery’s healthy Q2 international revenue increase
Media group Discovery has reported $1.09bn (€919.5m) in second-quarter revenues for its International Networks division and now also boasts 18 million direct-to-consumer streaming subscribers.
Rai nears 7m viewers for Italian double Olympic gold
Italy’s double gold medal success in track and field attracted strong viewing figures on Rai, the Italian public-service broadcaster, yesterday (Sunday) afternoon.
Integral acquires Nigerian free-to-air Tokyo 2020 rights, sublicenses to NTA
Sports marketing agency Integral has acquired free-to-air rights in Nigeria to 200 hours of live content from Tokyo 2020, acquiring the rights from the Infront agency
Ice Cube reiterates call on ‘archaic’ Fiba to allow Big3 players to compete at Olympics
In the latest of a series of articles about the new sports making their debut at the Tokyo Olympics, Big3 co-founder Ice Cube speaks to SportBusiness about the wider opportunities for 3x3 basketball amidst the sport's Olympic debut, and why he thinks Big3 players should be allowed to compete at future Games. Bob Williams reports.
Venezuela’s VTV to show Tokyo 2020 after all following ‘financial persecution’ claims
The Tokyo Olympic Games, which begin today (Friday), will be broadcast in Venezuela after all after a payment blocking issue had threatened to prevent coverage.
VTV Olympic broadcasts threatened by financial curbs, Venezuelan president claims
Nicolás Maduro, the President of Venezuela, has said that 'financial persecution' risks the free-to-air broadcasting of the Tokyo 2020 Olympic Games in the country.
Amazon Prime to offer CBC’s Tokyo 2020 coverage in Canada
Canadian public-service broadcaster CBC has struck an agreement for Amazon Prime Video, the OTT subscription platform of internet retail giant Amazon, to show its coverage of the summer Olympic Games in…
AFA Sports sets Olympic first with Nigeria deal, Team Canada renews sponsorship
AFA Sports has been named as the official apparel provider for the Nigerian team at the upcoming Olympics in Tokyo, becoming the first indigenous African apparel brand to feature at the Games
Tokyo Olympics expected to become the next ‘Free Solo’ moment for climbing
In the first of a series of articles about the new sports making their debut at the Tokyo Olympics, Jonathan Retseck and Ben Ende, partners at talent management and sports marketing agency RxR Sports, tell SportBusiness how climbing can benefit from its inclusion this summer. Bob Williams reports.
Hong Kong government buys Tokyo 2020 rights, five channels to show coverage
The Hong Kong government has acquired the broadcast rights to the Tokyo 2020 Olympic Games and will allow five local broadcasters to air the rescheduled Games
Another top-tier property for Kenya’s Standard Group in Olympics deal with Infront
Kenyan media company The Standard Group has agreed a deal with the Infront agency for free-to-air broadcast rights to the postponed 2020 summer Olympic Games in Tokyo
ASOIF’s Ryan: IFs would face budget hit from Olympics cancellation, but not bankruptcy
The Association of Summer Olympic International Federations (ASOIF) has conceded that its federations would be hit hard if this year’s Olympic Games in Tokyo were to be cancelled, but has offered assurances t…