Tokyo 2020
Features
Failure to insure against pandemic will catch out many Asia-Pac sports properties
Only a handful of the biggest sports events globally were insured for the Covid-19 interruption. Tommy Elliot of specialist events insurer Circles Group tells SportBusiness about the implications for sports properties, and for his own industry.
Chinese athletes to benefit as government heads off potential for endorsement disputes in Olympic year
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Tokyo 2020’s promise to be “the most innovative” Olympics in history takes shape
In the third of a trilogy of interviews with the Tokyo 2020 organising committee, SportBusiness speaks to Hideyo Hirata, head of the innovation promotion office and deputy executive director of technology services.
Will 2020 mark a return to health for China’s sporting stocks?
A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.
How Tokyo 2020 smashed the domestic sponsorship record for the Olympics
In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.
Ochsner Sport and On to kit out Swiss Olympic at Tokyo 2020
Swiss sports retailer Ochsner Sport has extended its premium partnership with Swiss Olympic, the National Olympic Committee representing Switzerland, until after the 2028 Olympic Games in Los Angeles
TOP sponsors rally round Tokyo 2020 athletes with one year to go
Olympic sponsors have rallied around the cause of athletes in response to the postponement of Tokyo 2020 with at least four brands creating new athlete-focused programmes
Dick Pound: No Tokyo 2021 would likely mean no Beijing 2022
Veteran International Olympic Committee member Dick Pound has said he would not expect the Beijing 2022 Winter Olympics to go ahead if the Tokyo Olympics cannot take place next year due to lingering Covid-19…
Dentsu warns on looming Covid-19 hit
Japanese marketing giant Dentsu Group has withdrawn its earnings guidance for 2020 and is looking to make a 7-per-cent cut in global costs this year, as Covid-19 starts to affect its financial results
Tokyo time for judo
The 2019 World Judo Championships in Tokyo will not only be the showcase event of the year in the sport; it will also provide a perfect launchpad for athletes, officials and fans ahead of the 2020 Olympic Games.