SportBusiness Staff

More fans than ever before but also more competition, finds new Two Circles Analysis
Baseball
Events

Truist Park, home of the Atlanta Braves, has been awarded hosting rights to Major League Baseball’s All-Star Game in 2025.
Cricket
Media

Australian commercial broadcaster Nine’s coverage of the Cricket World Cup semi-final between Australia and South Africa registered 592,000 viewers across the five metro areas of Sydney, Melbourne, Brisbane, Adelaide and Perth.
Multi-sport
Media

Norwegian public-service broadcaster NRK has reached an agreement with Warner Bros. Discovery to show live coverage of all athletics events during next year’s Olympic Games in Paris.
Football
Sponsorship & Marketing

Betting companies Esportes da Sorte, Novibet and Sportingbet have been unveiled as sponsors of the Campeonato Paulista, the state football championship in São Paulo, in deals brokered by Brazilian sports marketing agency LiveMode.
Motorsport
Media

German sports broadcaster Sport1 has launched Sport1 Motor, its first dedicated free ad-supported streaming television (FAST) channel.
Football
Industry Moves

Philipp Studhalter has been re-elected as chairman of the Swiss Football League (SFL) for another two-year term.
Multiple Sports
Media

Indian streaming platform FanCode will now be available to Prime Video subscribers in the country.
Padel
Events

Andy Murray has become the latest sports star to launch a team in padel’s new Hexagon Cup tournament, which will debut in Madrid next year.
Multiple Sports
Sports Betting

Endeavor-owned sports betting entertainment company OpenBet has signed a four-year agreement with Finnish government-owned betting operator Veikkaus.