SportBusiness staff, Asia

Sportswear firm Puma and Indian Premier League cricket team Royal Challengers Bangalore are releasing a range of 'athleisure' clothes

Pay-per-view streaming platform LIVENow is offering customers in Belgium access to live coverage of a handful of matches from Spanish LaLiga and Italian Serie A on a PPV basis under a deal with Eleven…

The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India

Filipino sports media platform Tap Digital Media Ventures has acquired digital and linear television rights for Japanese B.League basketball for the 2021-22 season

Watchmaker Longines has agreed a sponsorship deal for China's national alpine skiing team. Longines will be the team's designated watch brand and official timekeeper

Singapore will host the entire 2020 Suzuki Cup national team football tournament, in a break with tradition for the competition due to the pandemic

Malaysian pay-television platform Astro has acquired rights for Thai club football matches featuring Malaysian national team players Junior Eldstal and Dominic Tan

Indian Premier League team the Rajasthan Royals has agreed a deal with global business education firm INSEAD to jointly launch an online course on 'leadership and performance'

The NBA's China arm has agreed a deal with global fitness content company Les Mills to produce basketball-based gym classes

The Asian Youth Games, due to take place in Shantou, China, in November, has been postponed by a year due to the pandemic