Octagon launches African basketball venture
Octagon has announced the launch of Octagon54, a venture aimed at facilitating the transition of African athletes into the National Basketball Association in North America
Nascar accelerates CW deal to cover final races of 2024 Xfinity season
The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025
Pro women’s rugby league to begin in US in 2025
Women's Elite Rugby (WER) has announced its formation with plans to begin a professional women's rugby league in the United States in 2025
Nascar hires longtime ESPN executive Dahl as new SVP of content
Nascar has announced John Dahl will be the motorsport's new senior vice-president of content, overseeing all content generated by Nascar studios and Nascar Digital Media
NHL’s Coyotes set for Salt Lake City move as stadium plan stalls
The Arizona Coyotes of the National Hockey League is set to move to Salt Lake City, Utah, despite the league's commitment to keeping the franchise in Arizona
St. Louis City SC agrees new Yeti sponsorship
St. Louis City SC of Major League Soccer has announced a sponsorship agreement with Yeti as the club's official sustainability partner
WSC Sports, Nascar expand partnership with new app feature
Nascar has expanded its partnership with AI-powered video content company WSC Sports with the launch of a new 'In-App Stories' video product.
CBS locks up two-year WNBA deal, momentum builds with national broadcasts
CBS Sports has signed a new rights deal with the Women's National Basketball Association, which SportBusiness understands runs for two years, as it prepares for record network coverage of the league in 2024.
Packers to face Eagles in NFL’s Brazil debut
The Green Bay Packers will take on the Philadelphia Eagles on September 6 in São Paulo, Brazil in the National Football League's first-ever regular season game in Brazil.
TNT Sports lands WNBA rights in UK, Ireland
The Women's National Basketball Association has announced a multi-year deal with TNT Sports to air 16 regular-season games each season in the United Kingdom and Ireland