Matthew Glendinning

Cricket
Sponsorship & Marketing

Commonwealth Bank has renewed its long-running sponsorship of Cricket Australia for a further three years, from 2021-22 to 2023-24
Football
Sponsorship & Marketing

Italian coffee brand Pop Caffè has become the official coffee partner of reigning Italian Serie A champions Inter Milan for the next two seasons.
Football
Sponsorship & Marketing

Online garden products company OOGarden has acquired back-of-shirt sponsorship rights at French Ligue 1 club Olympic Lyonnais
Football
Sponsorship & Marketing

Spanish LaLiga club Cádiz CF has named Turkish blockchain company Bitci as its new front-of-shirt sponsor, replacing betting operator Dafabet from last season.
Football
Sponsorship & Marketing

European football’s governing body’s Uefa has officially announced the three-year extension of Enterprise Rent-A-Car’s sponsorship of the Europa League in a contract that also includes the Europa Confe…
Tennis
Sponsorship & Marketing

Apparel retailer Uniqlo has been named 'Official LifeWear' sponsor for the 2021 Laver Cup, which will be held at TD Garden, Boston
Football
Sponsorship & Marketing

Betting operator Betano has completed its hat-trick of sponsorships with the ‘big three’ Portuguese football clubs, adding FC Porto to deals already agreed with Benfica and Sporting.
Rugby Union
Sponsorship & Marketing

South African telco Vodacom has become the South African market title sponsor of the pan-national United Rugby Championship for the next four seasons, from 2021-22 to 2024-25
Football
Sponsorship & Marketing

Workspace providers WeWork has signed sponsorship deals with English Premier League champions Manchester City and sister club, New York City FC
Football
Sponsorship & Marketing

Jordi Camps, the commercial director and head of global partnerships for Spanish LaLiga club Barcelona, will resign at the end of this month, according to Spanish media sources