Matthew Glendinning

Football
Sponsorship & Marketing

Adidas has bolstered its dominant position in the Saudi Arabia football market by securing the kit supplier rights to Saudi Pro League club Al Nassr in a three-year deal from the 2024-25 season
Golf
Sponsorship & Marketing

Logistics company FedEx has expanded its footprint in professional golf to become title sponsor of the Open de France tournament in a deal facilitated by the DP World Tour’s strategic alliance with the P…
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA), has signed a regional sponsorship with ITC Foods in support of the Indian food group’s YiPPee! noodles and Bingo! snack brands.
Football
Sponsorship & Marketing

Real Madrid has announced California-based information technology company HP as the club’s first-ever shirt sleeve sponsor.
Motorsport
Governance

Andretti Cadillac's application to join Formula 1 in 2025 or 2026 was rejected by the organisation's management following concerns from the 10 existing F1 teams over the dilution of commercial revenues
Sponsorship & Marketing

Wanda Sports Group has renewed an exclusive commercial agreement with the Argentinian Football Association (AFA) to broker sponsorship agreements in China until the end of 2024
Golf
Sponsorship & Marketing

Barbados Tourism has signed as an ‘Official Marketing Partner’ of the PGA Tour until 2027.
Motorcycling
Sponsorship & Marketing

Energy drink Red Bull has switched its sponsorship focus from the Repsol Honda MotoGP team to become title sponsor of the GasGas Tech 3 team for the 2024 MotoGP World Championship season
Football
Sponsorship & Marketing

MG Motor UK has announced a multi-year sponsorship with Arsenal that will see the UK car manufacturer become the Premier League club’s ‘Official Automotive Partner’. T
Esports
Sponsorship & Marketing

Cryptocurrency casino Rollbit has signed a ‘multi-million dollar’ shirt sponsorship with Los Angeles-based esports organisation FaZe Clan in a deal focused outside the US.