Dream11 extends NBA fantasy league deal in India
Fantasy sports platform Dream11 will continue to be the official fantasy gaming partner for the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) in India.
Women’s Euro 2022 generated commercial income hike but remains loss-making
Uefa has reported a massive hike in commercial revenue for the 2022 Women’s Euro, despite continuing overall losses for the tournament after distributions are taken into account.
Adidas continues Saudi market grab with Al Nassr kit deal
Adidas has bolstered its dominant position in the Saudi Arabia football market by securing the kit supplier rights to Saudi Pro League club Al Nassr in a three-year deal from the 2024-25 season
Strategic alliance aids FedEx in Open de France title deal
Logistics company FedEx has expanded its footprint in professional golf to become title sponsor of the Open de France tournament in a deal facilitated by the DP World Tour’s strategic alliance with the P…
AFA strikes ITC Foods regional deal in India
The Argentinian Football Association (AFA), has signed a regional sponsorship with ITC Foods in support of the Indian food group’s YiPPee! noodles and Bingo! snack brands.
Real Madrid names HP as first sleeve sponsor
Real Madrid has announced California-based information technology company HP as the club’s first-ever shirt sleeve sponsor.
Andretti F1 application rejected amid teams’ concern over dilution of revenues
Andretti Cadillac's application to join Formula 1 in 2025 or 2026 was rejected by the organisation's management following concerns from the 10 existing F1 teams over the dilution of commercial revenues
Wanda Sports renews AFA sponsorship role in China
Wanda Sports Group has renewed an exclusive commercial agreement with the Argentinian Football Association (AFA) to broker sponsorship agreements in China until the end of 2024
Barbados Tourism signs PGA Tour sponsorship
Barbados Tourism has signed as an ‘Official Marketing Partner’ of the PGA Tour until 2027.
Red Bull switches to GasGas Tech 3 team, quits Repsol Honda
Energy drink Red Bull has switched its sponsorship focus from the Repsol Honda MotoGP team to become title sponsor of the GasGas Tech 3 team for the 2024 MotoGP World Championship season