Publicis Sport & Entertainment’s Anthony Goddard, head of media research, and Gareth Smith, media research manager, explain why the post-lockdown period has seen unprecedented and consistently high audiences for Sky Sports in the UK
Martini Ip | Women’s sport presents opportunities for brands in Asia-Pacific
Women’s tennis, cricket, rugby and football will provide powerful sponsorship platforms for brands in the Asia-Pacific region in coming years, argues Martini Ip, account director, CSM Sport & Entertainment, Hong Kong
Martyn Turze | Premier League PPV – the Publicis Sport & Entertainment ‘office’ debate
Martyn Turze, consumer research account director at Publicis Sport & Entertainment, highlights 11 key points from the agency's internal discussions on pay-per-view Premier League matches conducted via the team’s Whatsapp group.
West Ham agrees extension with Soccer Supplement
English Premier League club West Ham United has signed an extension to its supplier deal with football nutrition brand Soccer Supplement
L’Équipe acquires rights to Copa Libertadores and Copa Sudamericana
French digital terrestrial broadcaster L’Équipe has acquired rights to the finals of Latin American football competitions the Copa Libertadores and Copa Sudamericana.
Ariston expands China-facing Juventus deal to include Indonesia
Italian Serie A side Juventus has expanded its regional sponsorship deal with Italian heating systems brand Ariston to include Indonesia
Danish Superliga and Stats Perform renew Opta data deal to include second tier
The Danish Superliga has agreed a three-year extension to its agreement with Stats Perform that will see the company continue as the league’s official event data partner.
Francini: PE poses threat to agencies, but it won’t make them irrelevant
Ioris Francini, the former co-president of WME IMG, current chairman of IMG Media and now specialist commercial advisor to the sports industry, gives his take on the shifting dynamics in rights brokerage and distribution and the spate of private equity deals sweeping through sport. Ben Cronin reports.
Jaguars look to use Lawrence effect to transform fortunes on and off field
Thanks to the arrival of superstar quarterback Trevor Lawrence and the approval of a $120m football performance center, there is a renewed sense of excitement and optimism surrounding the Jacksonville Jaguars, as team president Mark Lamping tells SportBusiness.
Mediapro fights back after Ligue 1, Serie A setbacks and Covid
In his first major interview since the collapse of the media rights deals for France’s Ligue 1 and Italy’s Serie A, Mediapro founder Jaume Roures strongly defends the company’s approach in both markets and insists that neither deal fell through on concerns about Mediapro guarantees.
Sportradar looks ahead to accelerating future despite rocky IPO day
Shares in global sports data provider Sportradar fell more than 7 per cent in their first day of trading in the United States. But company officials remain resolute in their long-term growth prospects. US editor Eric Fisher reports.