Giles Morgan, HSBC's former director of sponsorship, believes the sports industry is entering a period where the currency of partnerships changes and the cumulative number of eyeballs watching an event become secondary to the primary data owned by rights-holders.
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Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
Viagogo could be forced to sell all or part of StubHub
UK regulators concerned about consumer impacts from large-scale ticketing merger
US television viewership data set for historic changes with enhanced out-of-home reporting
After years of industry debate and development, Nielsen this month is beginning widespread measurement of out-of-home television viewership in the US, a move set to create significant changes across the sports industry
Pepsi sponsorship chief Warner says revamped Champions League delivered ‘comparable value’
PepsiCo’s senior director for global sports marketing, Adam Warner, commends Uefa for finding 'different sources of value' in this year reformatted Men's Champions League and explains why the brand has decided to expand its relationship with the governing body to include women's club and national competitions. Ben Cronin reports.
Turkish Football Federation adds Braun as sponsor
The Turkish Football Federation (TFF) has signed up personal care brand Braun as a sponsor
West Ham signs expanded Bartercard deal
English Premier League club West Ham United has expanded its association with trading platform Bartercard
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
AS Monaco partners with Amazon to launch online store
AS Monaco has announced that it will partner with e-commerce giant Amazon to launch a dedicated online store, the first Ligue 1 side to do so
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.