With the coronavirus outbreak influencing resulting in the postponement or cancellation of more and more sporting events, former NFL, MLB, NBA, and NHL senior executive Andy Dolich looks at other potential issues that could affect various sporting competitions.
The Big3 basketball league has unveiled a partnership with multinational technology company Microsoft for the 2021 Big3 SuperDraft, which is taking place June 14 at the Microsoft Lounge in Los Angeles,…
Online retail giant Amazon has established a stronger foothold in the French marketplace by landing a package of domestic rights to eight Ligue 1 matches per week across the next three seasons after submitting…
On the eve of Euro 2020, Uefa's head of sponsorship and licensing, Guillaume Sabran, tells SportBusiness that its sponsorship agency for national team events, CAA Eleven, has exceeded its sales targets for the delayed tournament.
TikTok’s head of marketing for the EMEA region, James Rothwell, has said the video-sharing platform’s sponsorship of Uefa Euro 2020 is likely to be the precursor to further marketing deals in football. Ben Cronin reports.
Boris Gartner and Danny SiIllman, chief executives of LaLiga North America and Relevent Sports, respectively, tell SportBusiness how their joint venture partnership has transformed LaLiga's presence and commercial fortunes in North America in just three years
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