Market research conducted in 2014 showed that success on the field was not translating into awareness off it for La Liga side Sevilla FC. Frank Dunne looks at how the club has subsequently addressed this, doubling commercial revenues to €18m.
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
World Para Powerlifting's World Cup will span four continents for the first time in 2020, with Thailand staging its first international para powerlifting competition in Nakhon Ratchasima from Feburary…
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.