Olympic Broadcasting Services is the host broadcast organisation set up in 2001 by the IOC to ensure consistency and quality of delivery of the Games to rightsholding broadcasters worldwide. Here Mark Wallace, chief content officer at OBS, answers key questions about the massive Rio 2016 broadcast operation.
Back in 1960 Olympic broadcast rights sold for $1.2m. Now, with thousands of hours of quality content on a range of platforms, leading broadcasters contribute billions of dollars to the IOC coffers. Kevin Roberts reports.
The organising committee for the rescheduled Tokyo 2020 Olympic and Paralympic Games has revamped its planning team for the events’ opening ceremonies, with Hiroshi Sasaki having been appointed as executive c…
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
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