As the national broadcaster for the host country at the London 2012 Olympic Games, the BBC set the bar high.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Olympic Focus | Taking Rio to The World
Olympic Broadcasting Services is the host broadcast organisation set up in 2001 by the IOC to ensure consistency and quality of delivery of the Games to rightsholding broadcasters worldwide. Here Mark Wallace, chief content officer at OBS, answers key questions about the massive Rio 2016 broadcast operation.
Olympic Focus | The rights stuff
Back in 1960 Olympic broadcast rights sold for $1.2m. Now, with thousands of hours of quality content on a range of platforms, leading broadcasters contribute billions of dollars to the IOC coffers. Kevin Roberts reports.
Ukraine sports minister talks up country’s potential Olympics bid
Ukraine is actively investigating the possibility of preparing a bid to host the Olympic Games within the next ten years, according to the country’s youth and sports minister Vadym Huttsait.
Domestic sponsors agree to contract extensions for Tokyo Olympics
The organising committee of the Tokyo 2020 Olympic and Paralympic Games has reached a “basic agreement” with all 68 domestic sponsors to extend their contracts and support the delayed Games.
Japan freezes special entry plan for Olympic athletes
The Japanese government has stopped its special entry provisions for Olympic athletes and team members from countries where the new, more infectious Covid-19 strain has been identified
Tokyo 2020 revamps creative team for scaled-back ceremonies
The organising committee for the rescheduled Tokyo 2020 Olympic and Paralympic Games has revamped its planning team for the events’ opening ceremonies, with Hiroshi Sasaki having been appointed as executive c…
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.