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Watching Brief (Vol.228) UK TV Audiences 10 to 16th September

UK viewing data for the week between Monday 10th and Sunday 16th September, including a look-back at audiences on Sky for previous Ryder Cups.

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After signing young Brazilian footballer Vinícius Jr. on a long-term management deal, Mediacom’s Misha Sher explains how the company wants to build him into a strong, culturally relevant and global brand that becomes an enterprise in its own right Kevin Roberts reports.

Liberty Media’s major investment into Formula 1's digital media operations has demonstrated its value during sport’s global lockdown, believes Frank Arthofer, the series’ global head of digital media and licensing.

What previously were just MLB practice sessions unseen by fans have become an important source of content for clubs and their regional sports networks, and have helped broadcast production crews prepare for the regular season

Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.