SURABAYA, INDONESIA - FEBRUARY 03: Marc Zweibler of Musica Flypower Champion plays a shot against Alrie Guna Dharma of Guna Darma Bandung during the qualifying round day 1 of Djarum Super Liga Badminton 2014 on February 3, 2014 in Surabaya, Indonesia. (Photo by Robertus Pudyanto/Getty Images)
Football has embraced social media in a huge way, but will its focus on digital technology undermine grassroots participation? Frank Dunne asks if the game is in danger of eating itself and looks at what Uefa is doing to prevent this.
The dominant social networking sites are Sina Weibo and WeChat. We look in detail at these and provide an inventory of other popular sites below. It is wise to remember that this guidance could soon change in such a dynamic market, with top dogs fading and young pups emerging seemingly overnight.
Paolo Barelli, the president of the Ligue Européenne de Natation (LEN), aquatics’ European body, has expressed his confidence in the sport’s European Championships in Rome being part of Munich’s 2022 m…
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.