SportBusiness Review August/September 2018

In this month’s issue we cover the following:

ATLANTA FALCONS – how a $2 hot dog made fans fall in love with the Mercedes-Benz stadium

VAR AND SPONSORSHIP – after an initial period of reticence, sponsors should jump at the opportunity to sponsor VAR

EVERTON FC – ‘People’s Club’ philosophy guides Everton fan engagement strategy

FAN FESTIVALS – audience research drives F1 to bring fans in closer with city-based festivals

SERIE A – gambling sponsorship ban threatens Italian rights-holders

GAME FLOW – US sports tweak rules and presentation to keep distracted audiences hooked

MILWAUKEE BUCKS – new Fiserv Forum home allows team to transition to ‘real estate and content company’

ASCOT – racecourse digs into customer data to double hospitality revenues in five years

GROUPM – sell-off of ESP Properties suggests WPP no closer to creating global sports marketing powerhouse

INTERNATIONAL CHAMPIONS CUP – Relevant Sport’s annual competition reaches the point of profitability

To download the complete issue click here.

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