In the fourth in a series of five mini reports on sports event hosting, in association with the Ultimate Sports Cities rankings, we take a look at tourism and public interest. There is a discussion of the latest thinking around tourism and public interest, and case studies looking at the top five cities in the category of tourism and public interest in this year's rankings - London, Melbourne, Sochi, Copenhagen and Calgary.
You need a Premium subscription to access this content
Upgrade now to enjoy unlimited access to all our articles, insights, features and more
Already a subscriber? Sign in here
This year’s Sponsorship Works brings you 18 case studies of best practice sports sponsorships from around the world. It has targeted entries from more markets and with a greater level of detail than ever before.
