In the fourth in a series of five mini reports on sorts event hosting, in association with the Ultimate Sports Cities rankings, we take a look at tourism and public interest. There is a discussion of the latest thinking around tourism and public interest, and case studies looking at the top five cities in the category of tourism and public interest in this year's rankings – London, Melbourne, Sochi, Copenhagen and Calgary.
Download a PDF of Becoming an Ultimate Sports City – Tourism and Public Interest:
Get to grips with the 'big data' phenomenon and understand how it can be applied to the sports industry in this in-depth report.
