The new data sources that have opened up for sports organisations in recent years have been primarily digital, as it is online where the pace of ‘datafication’ has been fastest, and costs of capture lowest.
Brentford FC’s plans to open a brand new 17,250-capacity stadium this autumn have been thwarted by the Covid pandemic. Chief executive Jon Varney describes how the club is coping with the lockdown and its plans to compete on a more even commercial footing in the English Championship.
SportBusiness speaks to with industry insiders in the Asia-Pacific region for their views about the adoption of environmental, social, and governance (ESG) benchmarking measures in sports and the importance ESG will have in the future.
Following partnerships with NBA, MLB, UFC, PGA Tour and numerous star athletes, the recovery and performance technology company has transformed its financial fortunes, as well as its domestic and international profile, this year. Bob Williams reports
Operating without large-scale revenue guarantees and dedicated media networks enjoyed by many of the Power Five conferences, mid-major conferences and their member schools are facing their own particular challenges amid the ongoing Covid-19 pandemic. Pete Garcia, athletic director of Conference USA's Florida International University, discusses the current situation with US Editor Eric Fisher.
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