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SportBusiness Group videos now available

SportBusiness Group Conference and Event videos now available to be viewed on our YouTube Channel – www.youtube.com/sportbusinessgroup

Sports Marketing 360 – 2010 Highlights Video

Sport and Social Responsibility Summit – 2010 Highlights Video


For many more visit – www.youtube.com/sportbusinessgroup

Most recent

Lew Sherr, chief revenue officer, US Tennis Association, tells SportBusiness how the US Open managed to retain a full roster of sponsors for the closed-door tournament by offering discounts of up to 50 per cent in some cases.

Esports tournament organiser Blast has mutually terminated its deal with Saudi future city project NEOM in response to anger from teams, staff and fans. Callum McCarthy examines where the deal went wrong.

Simon Green, head of broadcaster BT Sport, talks about the impact of the Covid-19 pandemic on media rights values and consumer habits and says closed-door sport is not the product the broadcaster paid for. Adam Nelson reports.

Craig Sloan, executive vice-president of Home Team Sports, the Fox Sports-owned sales unit serving dozens of regional sports networks, details historic changes coming to advertising on sports television.