Canadians report a surge in national pride in the afterglow of the Olympics.
Our latest on Covid-19
Round-Up: NRL isolation bubble to burst, Crowds back for Boxing Day Test, Olympic flame tour, and more
Sunday's NRL grand final in Sydney provided a 12 per cent boost in television ratings from last year, 2.97 million tuned in to free-to-air broadcaster Nine up from the 2
NBA eyes 72-game season for 2020-21, pre-Christmas start
League easing off of prior notions of waiting until January to start its next season
Making sense of big spending
If every company in the world spent 20 per cent of their marketing budget on sponsorship the sports sector would be a far, far richer place than it is now
Scott Rosner, Columbia University | Commitment to diversity and inclusion offers path through difficult year
Scott Rosner, academic director and professor of professional practice on the Sport Management programme at Columbia University, discusses how an emphasis on inclusion has helped the school guide its students…
NBA eyes 72-game season for 2020-21, pre-Christmas start
League easing off of prior notions of waiting until January to start its next season
Ten retains Formula 1 coverage despite Supercars loss
Free-to-air broadcast coverage of the 2021 Formula 1 World Championship in Australia will continue to be shown on commercial broadcaster Ten next year
Round-Up: Tokyo Aquatics Centre unveiled, NBA eyes December restart, Dubai to host IPL final, and more
The newly built Tokyo Aquatics Centre was unveiled during an event on October 24, marking the completion of all venues built for the Tokyo Olympics and Paralympics - The Japan Times
Bach: Olympics not about ‘politics and profit’
International Olympic Committee president Thomas Bach said the Olympic Games must avoid turning into a “marketplace of demonstrations”.
"The Olympic Games are firstly about sport. Th
NWHL ‘re-energized’ after revamping ownership structure to secure long-term stability
The women's ice hockey league has replaced its commissioner and is seeking independent ownership of all its teams to stabilize in the short term and sustainably grow in long run. Bob Williams reports
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.