Canadians report a surge in national pride in the afterglow of the Olympics.
Read Next
Latest Stories
Our latest on Covid-19
Dallas Jackals push back inaugural MLR season to 2022
The Dallas Jackals have pushed back their entry into Major League Rugby from 2021 to 2022 to try to ensure a more successful debut for the club amid the Covid-19 pandemic
Stadiums and arenas represent key tool in US Covid-19 vaccination efforts
Following last fall's repurposing of many sports facilities as voting centers, an increasing number of venues are now being used as mass vaccination centers, though the logistics to do so remain complex.
Related Articles
Making sense of big spending
If every company in the world spent 20 per cent of their marketing budget on sponsorship the sports sector would be a far, far richer place than it is now
Not another US premier league deal
Britain’s essential utilities, airports, much of the rail network and even steel manufacturing have all slipped almost unnoticed into foreign ownership.
Related News
IMG promotes tennis and golf events heads
The IMG agency has announced two senior promotions within its media and events team, with Gavin Forbes elevated to executive vice-president and managing director of tennis events, and Grant Slack to serve…
Round-Up: Fifa opens CWC ticket sales, Indonesian Liga 1 decision today, Chinese tennis warns players against travel, and more
Fifa is offering Visa credit card holders in Qatar access to a special presale of Club World Cup tickets, for the competition that starts on February 4
International Women’s Cup to debut in Louisville this summer
The International Women’s Cup, a new exhibition tournament featuring women's soccer teams from the United States and Europe, will debut this summer at Lynn Family Stadium in Louisville, Kentucky.
Australian Open chief claims ‘vast majority’ of players support hard quarantine
Tennis Australia’s chief executive Craig Tiley has said that most players are backing the hard quarantine that has been imposed on players and staff involved in the Australian Open, in spite of some p…
Most recent
Stadiums and arenas represent key tool in US Covid-19 vaccination efforts
Following last fall's repurposing of many sports facilities as voting centers, an increasing number of venues are now being used as mass vaccination centers, though the logistics to do so remain complex.
VAR sponsorship included in Lega Serie A category revamp
Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
India, Iran, Qatar and Saudi Arabia set out their stalls for 2027 AFC Asian Cup
SportBusiness delves into the bid books of the contenders to host the 2027 Asian Cup to examine the thinking and the plans behind each entry. Tom King reports.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.