Scott Rosner, academic director and professor of professional practice on the Sport Management programme at Columbia University, discusses how an emphasis on inclusion has helped the school guide its students…
Joe Favorito has over 35 years of strategic communications, marketing, business development and public relations expertise in sports, and teaches a course on these subjects and more at Columbia University. The third edition of his book, Sports Publicity: A Practical Approach, was published earlier this year.
The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…
International sports broadcaster Eurosport has teamed up with Ford to launch ‘Bring on Tomorrow’, a new digital content series that will investigate future innovations in motorsport as part of a wider mar…
Luxury brands and streaming platforms are desperate to tap into more of League of Legends' 100m-plus player base, but making them accessible is a challenge even for the game's publisher, Riot. Callum McCarthy reports.
SportBusiness speaks to Alex Rice, chief rights officer at Stats Perform, about the sports data and analytics company's recent deal with the Women's Tennis Association, and what the agreement aims to accomplish.
Today’s sports sector demands a wide range of business, financial and technical skillsets from executives. In this recording of a webinar SportBusiness ran on November 5, leaders of university programmes and industry employers consider how the education sector is developing to meet these demands
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