SportBusiness International

Analysis and insight for the global sports business

Must read

In depth

Federico Smanio
Article
13 Feb 2017

In-depth interview with Federico Smanio, head of digital and fan relations at Italian football's Lega Serie B, who explains the organisation's social media strategy, which is hindered by regulations preventing it from publishing match videos on social feeds.

Read on

Sponsored Content

The 2016-17 season has been a watershed for the broadcast product of Spanish football’s top-tier – not only in how the rights are sold and revenues distributed, but how it is presented on TV across the world. Broadcasters and fans at home – and on the move – are benefitting from LaLiga’s innovative and ambitious new broadcast presentation.

Sport in focus: Football

Funding for a big-money Americas Champions league, contested by football clubs from North and South America, is likely to be announced next year, but the scale of the commercial and political challenge of bringing confederations, clubs and leagues into line has been recognised by the appointment of George Mitchell to the role. Kevin Roberts reports.