Rights-holders have looked closely at the successes of Manchester United’s selling of sector partnerships in different regions across the world. But what is the secret to that success, what are the strategies to selling and can it work for every organisation in sport?
New Zealand is known on the international sporting scene as the king of rugby union, and the All Blacks have a portfolio of global sponsors to reflects that. But which other Kiwi properties provide opportunities for brands, and what is driving that?
Ever-increasing government support, an evolving event strategy and the development of unique events is seeing New Zealand punch above its weight in the sports hosting space. David Walmsley explains why.
N. Srinivasan has failed in his latest bid for reinstatement as president of the Board of Control for Cricket in India (BCCI), with India’s Supreme Court granting the Justice Mudgal Committee an additional two months to complete and present its report into alleged corruption in the Indian Premier League (IPL).
Digital sports media company Perform has urged its shareholders to reject an offer from Access Industries to acquire the whole of the issued share capital not currently owned by the privately-held investment group.
Pay-television broadcaster Sky Deutschland has secured the exclusive live rights in Germany for the Formula E Championship, the new electric motor-racing series operated by the FIA, motorsport’s global governing body.