The agreement is expected to deliver at least $1 billion in revenues to the AFC over the contractual period.
The new agreement commences in 2013 and covers the AFC’s marquee competitions which include the AFC Asian Cup in 2015 and 2019, the newly revamped AFC Champions League, the Asian qualifying rounds for the FIFA World Cup in 2014 and 2018, and the Asian final qualifying competitions for the 2016 and 2020 Olympics. Other key events featured under this agreement include the AFC Women’s Asian Cup, Futsal and youth competitions.
“Asian football is scaling new heights and it is AFC’s pleasure to renew our tight relationship with WSG, who were the first ones to recognise the incredible potential of the Asian game. This is a landmark deal and shows what Asian football is capable of achieving,” said AFC President Mohamed Bin Hammam.
“WSG have been steadfast in their commitment to AFC and have played a significant role in popularising the Asian game worldwide. This has been a very productive partnership for both sides and we look forward to more of the same in the new cycle.”
WSG has been the exclusive commercial partner of the AFC since 1993.
