Hamilton set to sign $20m sponsorship deal

Wed, 14/05/2008 - 09:55

Marketing | United Kingdom | Motor Racing | Sponsorship

Formula One driver, Lewis Hamilton, is set to sign a $20 million personal sponsorship deal with sportswear manufacturer Reebok.

The deal, which is yet to be finalised or confirmed, is believed to be similar to the British sportswear brand's 'global brand ambassador' agreements with footballers Thierry Henry and Andrei Shevchenko and boxer Amir Khan.

McLaren, which does not usually allow its drivers to seek personal sponsors, is believed to have made an exception in this case because Hamilton is “one of the sport’s most marketable stars”.

Reebok is owned by German sports company, Adidas.

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