The coverage marks the first time ever that a major US sporting event has been shown live and in its entirety on the internet.
"It's a testament to the vision that the NCAA and CBS had for NCAA March Madness on Demand that we're continuing to make history around this event," said Jason Kint, senior VP and general manager,
CBSSports.com. "The consumer and advertising success story we've written by being the first to offer a live online broadcast of a major sporting event and on a complementary platform to television is surely something that other leagues and networks will look to replicate in the future."
Traffic figures for NCAA March Madness on Demand for the first eight days (First Round through Elite 8) of the NCAA Division I Men's Basketball
Championship have shown growth year-over-year.
In total, there have been 4,333,207 total unique visitors to the NCAA March Madness on Demand video player, a 147 per cent increase over 2007 figures.
