According to results published this week exclusively in SportBusiness International, the 2006 Commonwealth Games host has come out on top again having previously been awarded the title 18 months ago. This time Melbourne has beaten Germany’s capital city Berlin into second place and Australian rival Sydney into third place. London, England has taken fourth place and Winter Olympics 2010 host Vancouver fifth for Canada.
Twenty-five cities were initially profiled overall and selected according to numbers and the importance of international and annual major sport events hosted or awarded between the period 2004-2012 and then scored based on a number of categories. Over 100 interviews were undertaken with government departments, city officials, event organisers, federations and industry specialists during the process of the analysis.
Rachael Church-Sanders, author of The Ultimate Sports City 2008: Strategies For Successful Event Hosting, says: “Melbourne has retained the title of Ultimate Sports City based on a strong performance in most of the categories analysed, coming first in six categories and second in one other. Melbourne’s robust list of annual major events, excellent sporting venues and strong government support combined with its successful hosting of the Commonwealth Games in 2006 are factors in the Australian city’s prominence as a sporting host city.”
A closer look at the final Top 10 contenders are available in the April issue of SportBusiness International.
The Ultimate Sports City 2008: Strategies For Successful Event Hosting will be published by SportBusiness in April 2008. Part 1 of the report provides an overview of what is involved in hosting a successful sports event through examining every element in the delivery chain as well as assessing the role of commercial partners, using case studies and primary research. This section also tips some future contenders for the title of Ultimate Sports City.
Part 2 of this extensive report provides detailed case studies of the 25 leading sports event host cities globally and presents tangible lessons that can be learned by other potential host cities and event organisers. This report examines why these cities have been successful so far and how they can capitalise on their success in the future.
Fantastic scenery, firm government support and excellent venues are only a part of the picture….Buy this report to find out what can make a host city a sporting success how it garner a share of a multibillion pound industry and leave a lasting legacy for generations to come. For further details or to order a copy of The Ultimate Sports City 2008: Strategies For Successful Event Hosting, contact adam.barker@sportbusiness.com
