Under the deal, Telstra’s Next G network will become one of four media partners for the Games along with Seven, its internet arm Yahoo7, and SBS. It will also become one of four Olympic broadcast partners, which will run ads on Seven, Yahoo7 and SBS. The packages are worth a reported $8.4 million, but it's understood the two parties have also struck a revenue-sharing arrangement that will vary depending on how many BigPond Olympics subscription packages are sold.
BigPond group managing director, Justin Milne, said: "Telstra's Next G network is Australia's largest and fastest national mobile network and it covers 99 per cent of the Australian population. This multimillion-dollar deal with the Seven Network and Yahoo7 will mean more Australians have access to live Games coverage".
Telstra already sponsors the Australian Olympic team and the Australian swimming team, and advises on telecommunications for the Beijing Organising Committee for the Olympic Games
