In addition to the main event sponsor, Xchanging, Race organiser the Boat Race Company Limited (BRCL) agreed separate promotional arrangements with BT and clothing brand Hackett as Official Partners, plus Sharp’s Brewery as an Official Supplier.
“Having recently signed a new five-year sponsorship with Xchanging, it was time to enhance the profile of this world-class Race even further and we are delighted to welcome BT, Hackett and Sharp’s as our first official partners,” said Giles Vardey, Chairman of BRCL. “All three are respected leaders in their field and bring a wider consumer dimension to the event that can only add to its global sporting status.”
The arrangement with BT sees the Official Communications Partner provide all the wireless broadband and telephone requirements for the two Media Centres set up at Putney and Mortlake for the start and finish of the Boat Race.
Official Clothing Partner Hackett will supply quality leisure and formal wear for the Race that this year features branded fleeces and chinos for the two Blue boat crews. As Official Beer Supplier, Sharp’s Brewery will be supplying two large beer tents on the course at Bishop’s Park, Fulham and Furnivall Gardens, Hammersmith.
