Chairman and managing director, Jonathan Blue, said: "We wanted to make sure that we had the right people with the right critical mass, and once we had that we could announce our new identity".
Blue Equity launched a sports and entertainment division in 2006 by acquiring the business of basketball agent Bill Strickland. The company has since made eight additional acquisitions, including sports events company Team Championship International, FX Sports' former tennis, media, events and television divisions and the businesses of Joel Segal, a top NFL player agent, and Kenneth Crear, manager to musical artists including Janet Jackson.
BEST is one of the largest athlete representation firms in sports, with a client list approaching 200.
