StarHub will transmit full coverage of the tournament through a UEFA EURO 2008™ dedicated channel, including live coverage of all 31 matches and additional programmes and extensive reportage from the host countries for 15 hours a day across the tournament.
StarHub mobile platform will offer subscribers near live clips, post-match highlights and other services.
UEFA Director of Marketing, Philippe Le Floc’h said: “We are delighted to welcome StarHub on board. We are confident StarHub’s enriched editorial proposal will offer the viewers the opportunity to enjoy the excitement of the Championship from different angles.
“StarHub’s multiplatform offer will ensure extensive distribution of the tournament and support further enhancement of the UEFA EURO 2008™ viewing experience for all football fans in Singapore”.
The sales process was conducted by the SPORTFIVE agency on behalf of UEFA.
