SportBusiness.com

JumpTV wins 2010 South American World Cup qualifiers

JumpTV acquired the exclusive North American online and mobile rights for the 2010 South American World Cup qualifying tournament from sports, media and entertainment company SCP Worldwide.

The deal covers the 70 remaining matches of the FIFA 2010 World Cup South American region qualifying matches and up to 40 associated "friendly" matches, from SCP Worldwide.

JumpTV said it had acquired an unspecified equity stake in SCP's overall broadcast rights for this content, and that it and SCP have secured distribution deals for this content with ESPN and other entities. It is thought to have paid $3.5 million for a minority stake in the rights for all broadcast platforms.

JumpTV will carry the live games online and will sub- license on-demand highlights to potential online partners.

The tournament resumes in June and culminates on October 14 2009.