MLB will test the service, across its satellite, cable and terrestrial stations in all 210 television markets in the United States, until the end of March 2008.
“Its (Teltrax) broadcast verification services will allow us to thoroughly ascertain the reach of our game content and, in turn, better protect the valuable live game assets we license our broadcast partners, increase footage licensing revenue, and provide valuable information to our sponsors about the impact of their brands beyond the live game broadcasts,” said Elizabeth Scott, vice president of programming and business affairs for Major League Baseball Properties.
Teletrax offers digital video monitoring and content tracking service on a global scale to video providers such as entertainment studios, news organisations, TV syndicators, and the advertising industry.
