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France Telecom launches Orange Sports TV

France Telecom has launched Orange Sports TV, an IPTV service that will feature sports news broadcast on television via the internet and direct to Orange mobile 3G network subscribers.

Content for the channel will be provided by Groupe Sporever, a French firm specialising in sports-related content.

Orange already has existing rights agreements for major sports events, such as the French Open and the Tour de France. However, it is reported Orange will not compete for IPTV rights for French first and second division soccer matches, which will be available in November.

Orange is the French first division title sponsor, and will only re-bid for the mobile rights to League One and Two games, valued at €29m.

Orange is the major brand of France Telecom, and has two thirds of France Telecom's 163 million customers in five continents.