Taking its place alongside tennis legends like Tim Henman, Andy Murray and Goran Ivanisevic will be a hi-tech mobile exhibition vehicle showcasing the company's betting exchange concept to the thousands attending the fast-paced event.
The unit – custom-made by marketing roadshow specialists Event Marketing Solutions (EMS) – has has been completely re-branded to promote the Betfair Turbo Tennis event.
Instead of its original, generic Betfair branding, the 9.7m by 6.6 m vehicle now carries a dramatic black and orange exterior – reflecting the Turbo Tennis brand – and key messages about the high-profile event.
The interior is kitted out with 19 TV screens – including a giant 50" plasma screen – wireless internet access and live Sky Sports coverage.
Turbo Tennis is a completely new sporting event to the UK, designed to shake up the traditional game and increase its appeal. With a $100,000 top prize, matches last no longer than 30 minutes, with 'sudden death' replacing deuces, and players wear coloured clothes rather than whites.
