TSA will support Telekom Malyasia’s sports and sponsorship strategy and activities in areas related to its title sponsorship of the Malaysian Football League and various other sports properties.
"TM’s involvement in sports is driven by a variety of factors. Brand building, developing new revenue streams and nation building are all important aspects for TM,” said TM senior VP group marketing Dato’ Ranbir Singh Nara.
“We believe TSA’s skill sets match our needs and have engaged them to manage these areas for us on a day to day basis."
TSA will provide TM with a full range of sports marketing services, ranging from consulting, content development to Below the line execution.
