The matches are held over a period of three years starting with the first match on October 17, 2007. The deal covers all media platforms.
Jean Marc Schwartzenberg, Director of International Business at Traffic Sports Marketing said, “We are very happy to have reached this agreement with KBS. They are an ideal partner for matches of this magnitude and we are confident that the network will give the Brazilian National Team the coverage it deserves in Korea.“
“Since we have a plenty of experience airing the Brazil’s qualifying matches for 2006 Germany, we strongly believe that this will be another precious chance to meet the expectations of Korean audience“, said Young Moon Park, Head of Sports Business Team of KBS.
Total Sports Asia, exclusive representative of Traffic Sports Marketing in Asia brokered the deal. “KBS is one of the most prestigious broadcasters in South Korea, and we believe this deal is the evidence of the popularity of South American soccer in general and that of Brazil in particular. KBS has been a valued partner of Total Sports Asia for many years and we are excited at this opportunity to further reinforce our relationship”, said Chung See LIANG, Managing Director (Korea/Japan) of Total Sports Asia.
