Shane O'Rourke, president of Setanta's North American operation said it will be on the air in time for the start of the new season on August 11. The channel will show the bulk of Premier League content – a full Saturday schedule, plus Sunday and midweek matches.
Score Media acquired the Premier League right in Canada rights last year, but re-sold the package to Setanta, while keeping a Sunday morning game (Eastern time).
The third carrier of Premier League games in Canada will be Rogers Sportsnet, which has bought a Saturday morning game from Setanta.
