The 18-match tournament will take place in multiple locations across Australia from 25 October 2008, finishing at Brisbane’s Suncorp Stadium on 22 November.
Ten nations will vie for the trophy, including Australia, New Zealand, England, France, Papua New Guinea, Fiji and Tonga who have already qualified.
IMG Media will distribute the international rights to all 18 matches. The deal includes all broadcast rights including terrestrial, satellite, cable, CCTV, mobile and VOD, with live coverage of each game available. Its sports production arm TWI will also provide daily and overall highlights of the matches, as well as producing and distributing a new media package.
