As ‘Official England Supermarket’, Tesco will work with The FA on a range of initiatives to satisfy the huge demand from fans for official England products around the team’s participation in major tournaments. And to support the development of women’s and girls’ football in England, Tesco will be The FA’s Official Women’s and Girls’ Football Partner until 2010.
Under the deal, Tesco will be the title sponsor of The FA Women’s Premier League and The FA Women’s Premier League Cup, and the supermarket also gains various advertising and branding rights at England women’s internationals and The FA Women’s Cup.
The overall agreement will also open up opportunities for the parties to work on a joint grassroots football initiative to be announced in due course.
