The team launched its environmental campaign at a special livery launch at London’s Natural History museum, with the aim of the initiative to raise awareness of the climate change issues facing the planet.
Honda is hoping its new look acts as a powerful call to action for Formula 1 fans, sponsors, customers to help address the climate problems.
“Climate change is probably the single biggest issue facing the global community and F1 is not immune from it,” said Honda Racing CEO Nick Fry. “On the contrary we believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions.”
As part of the scheme, Honda has set up a website at www.myearthdream.com, giving anyone the chance to get their name on the car if they pledge to make a lifestyle change and a make a donation to an environmental charity. Music giants Universal Music sports drink firm Gatorade is the first to sign up to the idea, with the team also announcing further new sponsors.
Honda says it will work closely with global environmental charities as it combines its on and off-track programmes in 2007.
