The property, produced by IEC in Sports, was launched at Sportel Monaco in October of last year and a total of 93 episodes of the show will be produced, right up until the opening ceremony in Beijing 2008.
‘We believe this very warm welcome from the Market is just the beginning of the progress to be made on this new production’, says Jonas Persson CEO IEC in Sports.
‘The beginning of 2007 has seen increased growth in sales with successes in Key markets like China, Korea and Hong Kong. The Global appeal of the show is evident with deals secured in all continents with the exception of Oceania and we expect to be across all continents very shortly’.
The most recent deals have been put in place with VTV in Vietnam, Astro in Malaysia and CVM in Jamaica.
