SportBusiness.com

ESPN EXTENDS PREMIER LEAGUE RIGHTS IN SOUTH ASIA

ESPN STAR Sports extended its agreement with the FA Premier League (FAPL) to deliver the live and exclusive broadcast of the Premier League for the Indian subcontinent until 2010.

The agreement grants ESPN STAR Sports the right to broadcast 370 matches per season throughout India, Pakistan, Sri Lanka, Nepal, Bangladesh, Bhutan, Mongolia and the Maldives via television, broadband and mobile technologies.

The deal comes four days after ESPN STAR Sports acquired the same Premier League rights for 12 key South East Asian countries; Malaysia, Indonesia, South Korea, North Korea, Brunei, The Philippines, Cambodia, Laos, Myanmar, Vietnam, Taiwan and Macau. These rights also include television, mobile and internet platforms.

ESPN will broadcast coverage through its television channels, its website www.espnstar.com, and its wireless platform mobileESPN.