Sport Marketing and Naming Rights

New Twins stadium adds $1.2 million in revenues - 28 Apr 08

The Minnesota Twins new baseball stadium is set to generate between $1.2 billion and $1.5 billion in additional revenue for the club.

NBA's Bobcats strike naming rights and TV deal - 8 Apr 08

NBA team the Charlotte Bobcats agreed a deal with Time Warner Cable for naming rights to the Charlotte Bobcats Arena and for TV distribution.

Juventus and Sportfive agree 15-year marketing partnership - 25 Mar 08

Juventus and Sportfive Italia agreed a new long-term strategic partnership for naming and partial promotional and sponsorship rights for the club’s new stadium.

Chicago Cubs consider Wrigley Field naming rights deal - 10 Mar 08

Major League Baseball team, The Chicago Cubs, have been approached by at least three companies interested in purchasing the naming rights to the historic Wrigley Field ball park.

Naming rights deal for Giants, Jets stadium could set record - 11 Feb 08

Experts predict a deal for naming rights for the new New York Giants and New York Jets stadium to set naming rights records.

Telstra stadium becomes the ANZ Stadium - 17 Dec 07

Sydney’s Olympic stadium has been renamed the ANZ Stadium in Australia's biggest ever naming rights sponsorship deal.

Telstra to end Sydney naming rights deal - 12 Dec 07

Australian telecoms company Telstra is to cut short its naming rights sponsorship of Sydney's Olympic stadium according to Australian media reports.

New Jersey Nets to play at Izod Center - 5 Oct 07

Clothing company brand Izod has won the naming rights to the Meadowlands arena, home the NBA’s New Jersey Nets.

New partnership for Lyon and Sportfive - 25 Sep 07

French Ligue 1 club Olympique Lyonnais agreed a ten-year deal with the Sportfive agency. Sportfive will help the club maximise revenues from its new stadium and aid the club’s international development.

New Jersey Nets accepting bids for arena name - 24 Sep 07

The New Jersey Sports and Exposition Authority will find out today which companies are interested in buying the naming rights to the New Jersey Nets basketball team's 20,000 seat Continental Airlines Arena, at the Meadowlands sports complex.