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Sport Brands and Marketing and Naming Rights

Tottenham to sign naming rights sponsor - 03 Nov 2008

English Premier League club Tottenham Hotspur confirmed that a naming rights partner will be sought to support the financing of plans for the club’s proposed new stadium.

Rutgers to seal naming rights deal - 21 Oct 2008

US University, Rutgers, is expected to sell its football stadium naming rights to a New Jersey-based company for between $1.5 million and $2 million a year, according to press reports.

Vodafone in running to sponsor Fiji National Stadium - 23 May 2008

FSC executive chairman, Paul Yee, said: “We have received expressions of interest and the board will meet next week to award the naming rights”.

New Twins stadium adds $1.2 million in revenues - 28 Apr 2008

The ballpark, which is expected to be finished in 2010, will allow the Twins to receive revenue from suites, advertising, naming rights, concessions and non-baseball events, as well the stadium’s 40

NBA's Bobcats strike naming rights and TV deal - 08 Apr 2008

The new deal will shift Bobcats games from Time Warner's News 14 to Fox Sports Net South, allowing the Bobcats games to be available in three times as many homes in the Carolinas as News 14.

Juventus and Sportfive agree 15-year marketing partnership - 25 Mar 2008

Under the deal, Sportfive will be the exclusive naming rights agency for the club and will also market some of the boxes and VIP seats.

Chicago Cubs consider Wrigley Field naming rights deal - 10 Mar 2008

Team chairman, Crane Kenney, confirmed that the Cubs are progressing in their efforts to get the Illinois Sports Facilities Authority (ISFA) to buy the ballpark and operate it, and could receive an of

Naming rights deal for Giants, Jets stadium could set record - 11 Feb 2008

Analysts say the stadium, by virtue of being home to two NFL franchises, would create a historic proposition, giving potential sponsors the most value ever offered.

Telstra stadium becomes the ANZ Stadium - 17 Dec 2007

ANZ Bank will sponsor the stadium in a deal reported to be worth A$31 million over seven years, starting from 2008.

Telstra to end Sydney naming rights deal - 12 Dec 2007

The company will pull out of its deal, before its contract expires, as part of a wider move to wind down its financial commitments to local sport.