Sport Marketing and Agencies

Welcome to the sport brands and sports marketing area of the sport business website. We hope that these news stories on sports marketing and sports marketing agencies are of interest and use to you. Remember to check back regularly for up-to-the-minute updates on the latest news stories in the area of sports brands, sports marketing, and sports marketing agencies. If you can’t find the information you’re looking for here, simply click on another category on the left or search sportbusiness.com.

AEG buys De La Hoya stake - 9 May 08

American sports and entertainment company AEG has become the second-largest shareholder in Oscar De La Hoya’s boxing promotion company Golden Boy Promotions.

NHRA and IMG agree strategic partnership - 15 Apr 08

Global sports and entertainment company, IMG, has agreed a strategic partnership with the NHRA, the world’s largest motorsport organisation, to become its exclusive outside sponsorship marketing agent.

Cordes to head RTL’s re-launched UFA Sports - 8 Apr 08

Philip Cordes will become CEO of European broadcast group RTL’s sports rights marketing arm, the re-established UFA Sports.

US Figure Skating signs multi-year marketing deal - 1 Apr 08

US Figure Skating, the national governing body media and sponsorship deal with sports marketing agency, Van Wagner Sports and Entertainment.

Paragon, new sports management agency launched - 25 Mar 08

Hugh Dodson, former COO of The Gersh Agency, launched a new sports and entertainment management firm, Paragon.

A1GP appoint Octagon Worldwide - 18 Mar 08

A1GP World Cup of Motorsport appointed Octagon Worldwide to provide strategic advice around A1GP’s current and future commercial strategy.

James Cracknell to launch sports marketing company - 13 Mar 08

Double Olympic gold medallist, James Cracknell, is set to launch Threshold Sports – a new sports marketing consultancy and events company with former Head of Global Sponsorship at Sony Ericsson, Julian Mack, and Charlie Beauchamp, former director of Lighthouse (now Fast Track).

Blue Equity to merge its sports and entertainment divisions - 11 Mar 08

American private equity firm Blue Equity LLC is to merge its sports and entertainment properties to form a new company, Blue Entertainment Sports Television (BEST).