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Introduction to sport marketing blog 6 Feb 07
Marketing blogWatch this space for a blog on sport marketing.
Latest Sport Marketing News
AEG buys De La Hoya stake - 9 May 08
American sports and entertainment company AEG has become the second-largest shareholder in Oscar De La Hoya’s boxing promotion company Golden Boy Promotions.
Barloworld extends cycling sponsorship - 8 May 08
Industrial brand management company, Barloworld, has agreed to extend their sponsorship of Pro Continental cycling team, Team Barloworld, until 2009.
A1GP secures new sponsorship deal - 8 May 08
Dutch watch manufacturer, TW Steel, has agreed a three-year sponsorship deal with A1GP to become the Official Timing and Watch Partner for the A1GP World Cup.
IMG strengthens digital media team with two new hires - 7 May 08
IMG Digital Media appointed Clive Baker as Chief Technical Officer, IMG Digital Media and Angela Kyle as Commercial Director, IMG Digital Media.
Toyota to end cycling sponsorship - 6 May 08
Car manufacturer, Toyota Motor Sales USA, has announced that it will not renew its sponsorship deal with the Toyota-United professional cycling team when its three-year contract expires in December 2008.
Havas Sports chief joins high-powered sports marketing summit line-up - 6 May 08
Lucien Boyer, chief executive of Havas Sport, the sports marketing arm of the giant Havas communications group, is to join the fast-expanding line-up of industry leaders and opinion formers to speak at the SportBusiness International Sports Marketing Summit in London on May 28 and 29.
Manchester United tops Forbes rich list - 2 May 08
Manchester United is the most valuable football club in the world, according to Forbes magazine's latest rankings.
Premier League promotion worth £60m - 2 May 08
Promotion to England's football Premier League is worth at least £60 million and is the biggest financial boost a football club can receive, according to analysts at global accountancy firm, Deloitte.
ICC appoints licensing partner - 1 May 08
The International Cricket Council has appointed Licensing in Motion as its official licensing and merchandising partner in an eight year deal until 2015.
Teixeria scraps plans to buy F1 team - 1 May 08
A1 GP chairman Tony Teixeira has ditched plans to buy a Formula One team after the sport changed its rules to ban the use of so-called 'customer cars'.
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