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Brands and Marketing

Haier agrees New Jersey Nets sponsorship - 03 Jul 2009

Chinese electronics company Haier has agreed a sponsorship deal with NBA team the New Jersey Nets.

Thomson Sport sponsors inaugural Sport Tourism Expo - 03 Jul 2009

Sports travel specialist Thomson Sport has agreed a deal to be the official travel partner for the first World Sport Destination Expo (WSDE).

Taco Bell substitutes McDonald’s at NBA - 02 Jul 2009

US fast-food chain Taco Bell has agreed a new four-year sponsorship deal with the NBA that sees it replace McDonald’s as the basketball league’s fast-food partner.

Greg Norman eyes Chinese expansion - 02 Jul 2009

Veteran Australian golfer Greg Norman is in talks to design up to 20 golf courses in China, and also to launch his line of wines and beef products in the country.

European Sponsorship Awards entries open - 01 Jul 2009

European sponsorship professionals are being invited to enter the 2009 ESA European Sponsorship Awards.

Team Columbia-High Road adds title sponsor - 30 Jun 2009

Team Columbia-High Road will become Team Columbia-HTC under a new title sponsorship deal between the pro cycling team and mobile phone manufacturer HTC Corporation.
 

Voices

How important is the concept of the Youth Olympic Games?

Sebastian Smith, VP and Sr Consultant of IMGs Olympic Marketing Team on the importance of the Youth Olympic Games to the future of sport and the businesses that support it.

New Definitions

Kevin Roberts on how the recession has helped sharpen the definition of what constitutes an Olympic sport.