US fast-food chain Taco Bell has agreed a new four-year sponsorship deal with the NBA that sees it replace McDonald’s as the basketball league’s fast-food partner.
Veteran Australian golfer Greg Norman is in talks to design up to 20 golf courses in China, and also to launch his line of wines and beef products in the country.
Team Columbia-High Road will become Team Columbia-HTC under a new title sponsorship deal between the pro cycling team and mobile phone manufacturer HTC Corporation.
Sebastian Smith, VP and Sr Consultant of IMGs Olympic Marketing Team on the importance of the Youth Olympic Games to the future of sport and the businesses that support it.
