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Brands and Marketing

The English Premier League is set to offer a deal to HM Revenue & Customs (HMRC) to prevent its clubs and players losing up to £100 million in taxes.

Royals2020, a partnership of leading cricket clubs around the world to create the ‘World’s First Global Sporting Franchise’, was announced at Lord’s yesterday.

Sponsorship agency Generate has created a dedicated events division, Generate Events, to “deliver strategic and engaging events solutions for brands.”

Italian Serie A club AC Milan is primed to sign a four-year shirt sponsorship contract with Dubai airline Emirates according to Italian press reports.

The shortlist of the Global Sports Forum Barcelona Trophies has been announced. The Trophies are a series of awards to showcase high-quality sport-related initiatives in areas at the heart of the debates due to take place throughout the Global Sports Forum from March 8 to 10.

Construction company Byrne Group will sponsor the £80,000 Byrne Group Plate Grade Three handicap chase at this year’s Cheltenham Festival.

The most valuable brands in sport are Tiger Woods, Nike, Manchester United and the Super Bowl, says Forbes.

The new owner of Portsmouth FC, Hong Kong businessman Balram Chainrai has “zero interest” in controlling the club.

India’s iconic cricket batsman Sachin Tendulkar tops the Sport Illustrated list of most influential people in Indian sport, but he is quickly followed by federation heads and money men.

Bookmaker Sportingbet has become the first company to take advantage of relaxed sponsorship rules in Australia’s National Rugby League, by signing a deal with the Brisbane Broncos.