Nissan has signed up as the fifth tier-one partner of the Rio 2016 Olympic and Paralympic Games after holding off competition from several rivals in the automotive field, according to organising committee president Carlos Arthur Nuzman.
Bundesliga club Schalke 04 is the big mover in the latest Football Money League from Deloitte, as the status quo remained intact amongst the world’s top clubs.
Investment management and servicing company BNY Mellon has been announced as the new title sponsor of the Boat Race, one of British sport’s most historic events.
Manchester United has furthered its recent trend of agreeing sponsorship deals with overseas telecommunications companies by agreeing its first deal with a European operator.
The English Rugby Football Union (RFU) has been buoyed by the news that O2 has elected to extend its long-running partnership by agreeing a new four-year deal.
Board of Control for Cricket in India (BCCI) president N Srinivasan on Monday extended an olive brand towards Sahara India as the organisation fights to retain its main sponsor.
Bundesliga champion Borussia Dortmund has agreed a three-year extension on improved terms with its shirt sponsor Evonik Industries.
The Board of Control for Cricket in India (BCCI) has been dealt a major blow after Sahara India made the shock decision to terminate its sponsorship of the national team and withdraw its financial backing of Indian Premier League (IPL) franchise Pune Warriors.
Spanish financial giant Santander has signed a three-year extension to its sponsorship of leading Formula One team Ferrari.
National Football League (NFL) owners on Thursday approved a US$200 million loan in a landmark deal that is set to provide considerable impetus to the development of a new stadium for the San Francisco 49ers.
