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Latest Sport Marketing News
Havas Sports UK launches dedicated PR service - 24 Jul 08
Global communications company, Havas Sports UK, is teaming up with sister company Cake to launch a dedicated sports PR service.
Scott becomes Tour de France team sponsor - 24 Jul 08
Bike manufacturer Scott, the second sponsor of the Saunier Duval professional cycling team has said that it will step in to rescue the Spanish outfit after the German heating technology firm announced on Wednesday that it was pulling its sponsorship with immediate effect.
USOC & IOC file ticketing lawsuits - 24 Jul 08
The United States Olympic Committee (USOC) and the International Olympic Committee (IOC) have filed two lawsuits against XL&H, Ltd., also known as Xclusive Leisure and Hospitality, for using the Olympic trademarks to deceive the public, according to Around the Rings.
European sport fights back over environmental accusations - 23 Jul 08
Hitting back against claims that European sport doesn’t take its environmental responsibilities seriously, a new report from SportBusiness Group shows that this is not the full picture.
Highest-paid female athletes play tennis or golf - 23 Jul 08
The pay-gap between top female athletes and their male counterparts is narrowing, but levels of inequality continue to exist between sports, according to new research.
Barloworld to end cycling sponsorship - 21 Jul 08
Industrial brand management company, Barloworld, will end their cycling team sponsorship after the Tour de France.
AREVA to sponsor 1.FC Nürnberg - 21 Jul 08
Energy company AREVA has agreed to become the main sponsor and jersey sponsor for German football team 1.FC Nürnberg for the 2008-09 season.
Badminton number one racket sport in England - 21 Jul 08
Badminton is the number one racket sport in England according to research by the Sport Industry Research Centre (SIRC) at Sheffield Hallam University.
Logan appointed new CEO of USATF - 18 Jul 08
Doug Logan was appointed as the new CEO of USA Track & Field (USATF), the sport’s governing body in the US.
Sony Ericsson WTA Tour appoints head of competition & member relations - 17 Jul 08
The Sony Ericsson WTA Tour appointed Peter Johnston as Senior VP Competition & Member Relations for the Tour to enhance the Tour’s operational support for its player and tournament members.
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