Chinese electronics company Haier has agreed a sponsorship deal with NBA team the New Jersey Nets.
Sports travel specialist Thomson Sport has agreed a deal to be the official travel partner for the first World Sport Destination Expo (WSDE).
US fast-food chain Taco Bell has agreed a new four-year sponsorship deal with the NBA that sees it replace McDonald’s as the basketball league’s fast-food partner.
Veteran Australian golfer Greg Norman is in talks to design up to 20 golf courses in China, and also to launch his line of wines and beef products in the country.
European sponsorship professionals are being invited to enter the 2009 ESA European Sponsorship Awards.
Team Columbia-High Road will become Team Columbia-HTC under a new title sponsorship deal between the pro cycling team and mobile phone manufacturer HTC Corporation.
Angolan oil and gas company Sonangol has become title sponsor of the Superleague Formula motor racing series.
Breakfast cereal brand Nutri-Grain and clothing company Billabong are Australia’s most-recognised sports sponsors, according to the Sweeney Sports Report for the 2008-09 summer.
Veteran golfer Greg Norman has committed to play the Australian Open for the next three years as part of a bid to lift the stature of the golf tournament.
Swiss watch brand Edox has agreed a new three and a half year deal to become the official timing partner of the World Rally Championship.
Formula One could sign a new commercial deal to make races more entertaining, team bosses said yesterday.
The largest airline in China has agreed a new sponsorship deal with the 16th Asian Games, taking place in Guangzhou in 2010.
Scottish Rugby's is extending its deal with longest-standing sponsor The Famous Grouse for another two years.
Watchmaker Citizen announced today that Citizen Eco-Drive will sponsor the ESPNcricinfo website’s ‘Countdown to the Ashes’.
Massachusetts-based SportsFuzion is suing fellow American sportswear company and the Naismith Memorial Basketball Hall of Fame over breach of contract and fraud.
Secondary ticketing company viagogo announced yesterday that if Andy Murray wins Wimbledon, tennis fans who bought Wimbledon Men’s Final tickets on viagogo will receive a 100 per cent refund.
The Spanish government has scrapped a plan to remove a tax break for high-earning foreigners despite countrywide criticism of Cristiano Ronaldo’s world-record transfer to Real Madrid.
Indian broadcaster Ten Sports has lined up advertisers for the upcoming India-West Indies series that are expected to bring in revenue of Rs 300 million (£3.75 million).
A consortium led by Australian Football League chairman Mike Fitzpatrick has bought control of Sydney's ANZ Stadium, it was announced yesterday.
London Welsh Rugby Football Club has entered administration after announcing yesterday that it has insufficient funds to operate for longer than another month.
IBM has developed and launched a smartphone application at this year’s Wimbledon which it says can “transform” the way spectators access information at sporting events.
The European Handball Federation (EHF) has extended its long-term handball marketing partnership with international sports marketing group Infront Sports & Media.
A member of the United Arab Emirates ruling family has bought a majority stake in an unknown English Premier League team, according to reports.
Liverpool co-owner George Gillett has agreed to sell his stake in the NHL's Montreal Canadiens in a deal reported to be worth at least $550 million (£330 million).
A report by consultancy Sport+Markt has found that most consumers will maintain their spend on sports, despite being worried about their financial situation during the economic crisis.
Montreal-based sponsorship management consultancy Sponsorium International is bringing its services to Ireland by way of a new partnership with Agency Assessements Ireland (AAI).
Sony Computer Entertainment Europe (SCEE) has extended its Champions League sponsorship agreement with Uefa for its PlayStation brand for the 2009 to 2012 period.
US swimmer Michael Phelps has agreed his first sponsorship deal since being photographed smoking out of a bong, commonly used to smoke cannabis, at a party last winter.
Bankrupt US carmaker General Motors is launching a major cut back of its support of NASCAR.
Cristiano Ronaldo’s release from Manchester United’s restrictions on his commercial activities could earn him over £85 million.
Singapore-based Profitable Group confirmed its interest in purchasing Newcastle United, two days after it emerged that it was preparing to launch a bid to buy out current owner Mike Ashley.
UEFA president Michel Platini has described Real Madrid's world record bid of £80 million Cristiano Ronaldo as "excessive" at a time of global financial crisis.
Premier League revenues have increased every year since the competition began in 1992/93, and will continue to do so in the future. According to this research from Deloitte’s annual Rev
There is not a sports property in the world big enough to provide a marketing platform for US software giant Microsoft, according to its UK head of business marketing. The problem, says Matt
After 103 editions, BritSport Weekly is changing to better meet our readers’ needs. In a recent survey you told us that, whilst you appreciated the exclusive content in BritSport, even
UK Athletics' inaugural Super8 competition in Cardiff last night was marred by a sponsorship row and the absence of several high-profile athletes.
Liverpool owner George Gillett has received a takeover bid for 24-time NHL Stanley Cup champions the Montreal Canadiens.
The Asian Games announced that it has signed China Southern Power Grid (CSG) as a partner for the 2010 Games in Guangzhou.
Kaka’s transfer to Real Madrid could be worth up to $100 million a season in revenue to the La Liga side, according to research commissioned by Weber Shandwick Sport.
Four potential bidders have emerged to buy the National Hockey League Phoenix Coyotes franchise, the league told a US bankruptcy judge yesterday.
African banking group Standard Bank has appointed Revolution Sports Marketing Group to manage its sponsorship of the ICC World Twenty20.
Emirates airline company president Tim Clarke said yesterday that he is satisfied with its sponsorship deal with Arsenal as long as the club finishes in the top 10 of the Premier League.
Newcastle United owner Mike Ashley yesterday officially put the club up for sale £100 million, £300 million less than the asking price just over half a year ago.
William Mayer, co-founder of middle market private equity group Park Avenue Equity Partners, has agreed to buy the New York franchise of the upstart United Football League.
The Jockey Club, the UK authority that owns and manages 14 racecourses including Cheltenham and Aintree, announced yesterday a record operating profit of £18.8 million at its courses in 2008.
The Sony Ericsson WTA Tour announced yesterday the launch of its new official website, representing a core element of the Tour's digital media strategy.
The National Basketball Association and the English Premier League are in talks over a commercial tie-up targeting new international markets, according to the Financial Times.
The US PGA Tour has reduced the prize money for next week’s St. Jude Classic golf tournament in Memphis after Stanford Financial Group cancelled its title sponsorship of the event.
The International Cricket Council (ICC) and sports information provider STATS LLC have announced an agreement making STATS the official data partner of cricket’s governing body.
The English Premier League football clubs are once again the most profitable in the world, according to the Deloitte Annual Review of Football Finance 2009.
Manchester United has agreed a new four-year shirt sponsorship deal with Chicago-based insurance firm Aon Corporation.
Brazilian petro-chemical engineering firm Odebrecht has agreed a R$3 million sponsorship deal to support Rio de Janeiro’s bid to host the 2016 Summer Olympics.
Australian electronics firm Strathfield Group is considering legal action after the National Rugby League (NRL) blocked its sponsorship of the Bulldogs club.
Richard Gillis on the commercial triumph of the 2009 Lions Tour to South Africa, before a game was even played.
Castrol has appointed Simon Meehan to run its World Cup 2010 and 2014 sponsorships in Europe and Africa, the biggest in the company’s 100-year history.
Australia’s top 25 players have signed a new pay deal with Cricket Australia that introduces new financial incentives to promote the sport.
South African financial services company Standard Bank has renewed its sponsorship of the World Twenty20 cricket championship.
Billionaire club owner Tom Hicks may sell his majority stake in MLB’s Texas Rangers having started to identify potential investors for the club.
The organiser of this year’s Finland stage of the World Rally Championship is cutting its by budget 40 per cent due to the economic climate.
Polo Ralph Lauren and Rolex have signed new sponsorship deals with Leisurecorp, owner of the Dubai World Championship golf competition.
UK pay-television broadcaster Setanta Sports has called in Frank PR to handle media for two upcoming football matches.
Wednesday’s Champions League final was globally the most-viewed televised football event of the year so far and will retain that position for 2009 bar a miracle. According to this resea
Rowena Luscombe, global community sports sponsorship manager at global financial services group Barclays, says companies are failing to realise that their corporate social responsibility &n
Abu Dhabi billionaire Sulaiman al-Fahim has had an offer to buy English Premier League football club Portsmouth accepted.
Aristeia Sport Communication has been appointed as a sales agent for the 2010 Fifa World Cup Hospitality Programme.
The US Olympic Committee (USOC) has renewed a sponsorship deal with career-services company Adecco, in a move to help Olympic athletes find jobs to fit their schedules.
Integrated marketing agency Space is launching Space Sport & Entertainment, a subsidiary to work with rights-holders and brands in sports sponsorship.
The International Olympic Committee (IOC) announced yesterday that it has extended to its current partnership with international information technology services company Atos Origin.
A government tax scheme for Community Amateur Sports Clubs (CASCs) cuts 80 per cent off local authority business rates and offers tax rebates of £2.82 for every £10 the club receive
NRL team the Cronulla Sharks is facing sponsor withdrawals after recent scandals.
HSBC will not renew its three-year title sponsorship of the New Zealand PGA Championship, which ends this year.
Football’s world governing body has welcomed a court ruling that Real Zaragoza would have to pay €12 million to Shakhtar Donetsk for a 2007 player transfer that broke an existing contract.
Political party the Tasmanian Greens has failed to persuade the Tasmanian government not to renew its sponsorship of the Hawthorn AFL club.
Korean electronics brand Samsung has become an official partner of the 2009 and 2011 IAAF World Championships and the 2010 IAAF Indoor World Championships.
Women’s tennis star Ana Ivanovic has signed a one-year sponsorship deal with private aircraft firm NetJets Inc.
Russia’s Kontinental Hockey League has set aside $31 million to help its clubs lure players from abroad next season, as part of its bid to eventually challenge the NHL as the world’s top league.
The Australian Open tennis tournament has lost its second major sponsor to the financial crisis, as beauty product company Garnier declined to renew its deal.
The NFL, MLB and the NBA have thrown their weight behind the NHL’s court battle to prevent a sale of the Phoenix Coyotes which would move the team to Canada.
Suspension and shock absorber company KW Suspensions has agreed a new sponsorship deal with the World Touring Car Championship, covering the 2009 season.
A sex scandal involving Australian rugby league players has prompted sponsors to revise their contracts, and warnings that companies may be deterred from backing the sport.
Lance Armstrong and his Astana team-mates blanked out their sponsor’s name on their jerseys at the Giro d’Italia seventh stage in protest at not being paid.
The Race to Dubai – the Dubai World Championship held as the final leg of the PGA European Tour – could be in doubt after a government takeover of the firm behind a $150 million sponsorship deal.
Last season Premier League transfer fees shot up by 100 per cent - after being static around the £300 million mark for the four previous seasons. The KPMG Forensic Football Transfer Mon
Keith Harris, the banker who brokered Roman Abramovich’s takeover of Chelsea, has said that Premier League clubs have dropped in value by as much as 20 per cent in the past year.
Italian constructor Ferrari has said it will quit Formula One after this season if the sport adopts a budget cap for 2010.
Online gaming firm 188Bet has signed sponsorship deals with English football clubs Bolton Wanderers and Wigan Athletic, becoming the first company to sponsor two Premier League clubs.
The English Premier League plans to strengthen its financial regulations, according to proposals announced yesterday by its chief executive Richard Scudamore.
Participation and interest in baseball is growing at its fastest pace ever in Europe, according to research by the International Baseball Federation (IBAF).
British horseracing launched a five-year marketing plan yesterday in the hope to rebrand the sport as a "new British classic" and broaden its appeal to the British public.
Around 70 per cent of sponsors across the Asian region plan to cut their sponsorship budgets as a result of the global financial crisis, according to a new survey.
The Super Aguri Formula One team has said there is “absolutely no chance” it will return to the series, after media reports last week that a comeback was on the cards.
A record 28 sponsors have been secured by organisers of the 16th Asian Games, which takes place next year in Ghuangzhou, China.
South Korean broadcaster SBS has agreed a new 10-year title sponsorship deal for the PGA Tour’s season-opening event at Kapalua, Hawaii. SBS replaces existing sponsor Mercedes-Benz after 2010.
England’s Football League is inviting applications from suppliers of CRM and ticketing solutions to go on a list of approved companies for its member clubs.
According to the Deloitte Football Money League, Newcastle United are higher-placed in the global
