Despite a seven-per-cent year-on-year audience decline, Super Bowl LII was still one of the 10 most-viewed shows in US history – making it the perfect platform for brands to reach a mass audience. Broadcaster NBC was able to charge a staggering $5.2m (€4.2m) for a 30-second advertising spot.Read on
The repercussions of match-fixing scandals for sports are seen as largely reputational. But, asks Kevin Carpenter, Special Counsel, Sports Integrity at Genius Sports, what are the commercial impacts of match-fixing and what are the latest measures rights holders can adopt to safeguard their competitions?
The way sports fans consume content has changed dramatically. Sports organisations need to adapt their setup in order to retain their audience, reach fans in the right place at the right time and continue to drive revenue.
The triple equestrian sport of eventing is recruiting more participants and attracting more fans than ever before.
Sport in focus: Motorsport
With governments, manufacturers and consumers opening up to electric, motorsport is already preparing for a post-petrol and diesel age. Andy Fry reports.
SpeedMachine, the new Silverstone rallycross motorsport festival from WME | IMG, mixes the best of cars, music and food. Ben Cronin asks if there is an appetite for this kind of event.
Force India's deal with Sport Bible could be a precursor to Formula One establishing a new relationship with social media. Andy Fry finds out more.
MotoGP is the latest sports property to launch its own esports competition mixing virtual and real-life encounters. Sport Business International finds out more.