SportBusiness International

Analysis and insight for the global sports business

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Article
28 Aug 2018

Ticketmaster’s decision to close its secondary ticketing platforms Seatwave and GetMeIn looks like a response to hardening of the political and legislative stance on secondary ticketing sites in Britain and Ireland. Ben Cronin examines what it means for rights-holders.

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Article
23 Aug 2018

ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. Last month, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.

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Melbourne’s success in winning the Best Event Strategy and Best Large City Awards in this year’s SportBusiness Ultimate Sports Cities Awards will have come as little surprise to those who have seen the Victorian capital triumph on many occasions since the awards were introduced back in 2006.

Ahead of his keynote address at the inaugural World Basketball Summit in Xi’an, China, on October 3 and 4, NBA Deputy Commissioner and Chief Operating Officer Mark Tatum discusses the global impact of the league and the potential for the worldwide growth of the sport.

How a new sponsorship data and valuation engine could be set to become the industry standard

Sport in focus: US soccer

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.