SportBusiness International

Analysis and insight for the global sports business

27 Jul 2017

Los Angeles Mayor Eric Garcetti has dropped the strongest hint yet that the US city is prepared to host the 2028, rather than the 2024 summer Olympic and Paralympic Games, after stating that the International Olympic Committee (IOC) is drawing up a lucrative offer for the 2028 Games.

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Must read

Manchester United’s players lift the Uefa Europa League trophy after they beat Ajax in the 2016-17 final in Stockholm (Mike Hewitt/Getty Images)
Article
21 Jul 2017

While it may be tempting to see the Uefa Europa League as a property in the shadow of the mighty Champions League, Europe’s ‘second’ trophy is emerging as a brand in its own right with a broad footprint and scheduling that is proving attractive for sponsors and broadcasters. Kevin Roberts reports.

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More from Events
The Cubs have lost their 'loveable losers tag' (Getty Images)
Article
13 Jun 2017

What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the second of a three-part series, Ben Cronin takes a look at the Chicago Cubs North American Major League Baseball franchise.

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Sponsored Content

As Turkmenistan prepares to host the 5th Asian Indoor and Martial Arts Games in September we capture the growing excitement among organisers, volunteers and, of course, athletes.

SportBusiness International speaks to Simon Denyer, founder and chief executive of Perform Group, about the philosophy of the company as it celebrates its 10th anniversary.

Sport in focus: Golf

Ben Cronin explores how rule changes and format experimentation implemented by golf’s administrators are aiming to make the sport more accessible to the public.

HSE Cake managing director Jim Dowling argues that as golf chases new fans it shouldn't throw the Mercedes out in favour of a gold-plated Lamborghini

The Masters has established itself at the top table of golf majors thanks to a long-term strategy of careful quality control over its brand. Richard Gillis reports.