Kevin Payne, the chief executive of US Club Soccer, reacted angrily to the recent claim by Fifa president Gianni Infantino that the US should be one of the top three football nations in the world at league and national team level and that it was time to consider introducing promotion and relegation into professional football in the country.Read on
Coca-Cola Great Britain’s three-and-a-half-year deal with the Premier League is the largest sponsorship deal the UK branch of the company has ever signed and the first it will activate across its entire portfolio. Ben Cronin examines why the brand is partnering with the league and what it means for the Premier League's multi-sponsor approach.Read on
Ticketmaster’s decision to close its secondary ticketing platforms Seatwave and GetMeIn looks like a response to hardening of the political and legislative stance on secondary ticketing sites in Britain and Ireland. Ben Cronin examines what it means for rights-holders.Read on
ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. Last month, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.Read on
Formula One’s director of marketing and communications Ellie Norman tells Ben Cronin why the sport’s series of city-based Fan Festivals aim to make it more accessible to audiences and promote it beyond the confines of a Grand Prix weekend.Read on
Melbourne’s success in winning the Best Event Strategy and Best Large City Awards in this year’s SportBusiness Ultimate Sports Cities Awards will have come as little surprise to those who have seen the Victorian capital triumph on many occasions since the awards were introduced back in 2006.
Legends International’s Florent Coulon and Samin Macdonald deliver five insights to the ticket and hospitality sales sector.
Ahead of his keynote address at the inaugural World Basketball Summit in Xi’an, China, on October 3 and 4, NBA Deputy Commissioner and Chief Operating Officer Mark Tatum discusses the global impact of the league and the potential for the worldwide growth of the sport.
How a new sponsorship data and valuation engine could be set to become the industry standard
Sport in focus: US soccer
NBA basketball team the Milwaukee Bucks has unveiled financial services technology company Fiserv as the naming-rights sponsor of its new arena. The team’s president Peter Feigin talks to Ben Cronin about the brand’s objectives in the deal and reveals some of the ways it will activate at the Fiserv Forum.
The Milwaukee Buck's brand new Fiserv Forum opens on 26 August. Ben Cronin speaks to executives from the team about how the new arena and an adjoining entertainment district are designed to cater for a year-round calendar of sport and entertainment and how the inclusion of residential properties on the site will see the team transition to being a real estate company.
US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.
Everton director of marketing, Richard Kenyon, tells Adam Nelson how innovative pricing and engagement with young fans have helped the Premier League club shore up ailing attendances.