SportBusiness International

Analysis and insight for the global sports business

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20 Jul 2018

Swedish telco Telia has today (Friday) acquired media group Bonnier Broadcasting, with the SEK 9.2bn (€897.8m/$1.05bn) deal set to result in the formation of a new business area encompassing both parties’ broadcast interests.

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Must read

AELTC head of commercial and media, Mick Desmond
Article
4 Jul 2018

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part one, Ben Cronin speaks to Mick Desmond, commercial and media director for the All England Club (AELTC) and James Ralley, head of marketing, commercial and hospitality about how this strategy boosts the value of its media rights.

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More from Branding
Article
26 Jun 2018

The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has generated a large amount of media coverage. Frank Dunne examines what the deal really means.

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News
11 Jun 2018

SportBusiness Group, a leading provider of data and analysis to the global sports sector, announces the inaugural SportBusiness Summit to take place in Miami, Florida, on September 18 - 19, 2018. 

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How the league which is home to some of the biggest clubs in world football is looking to eSports to grow its brand at home and abroad. Rubido Fano may not score goals for Barcelona, boss the Real Madrid midfield or make goal-saving tackles for Valencia, but right now he – and others like him – are an important part of LaLiga’s brand development and fan engagement plans.

He’s been called ‘The Horse Whisperer’. So skilled is Shawn Flarida astride a horse, that he has dominated the equestrian discipline of reining for the last two decades, winning gold medals at both individual and team events in most of the important competitions all the way up to the World Equestrian Games.

Sport in focus: US soccer

With the entry of Los Angeles FC and Nashville imminent, two new cities to be announced in spring, and two more by the end of 2018, Major League Soccer is in growth mode. Bob Williams investigates what makes a host city work for the league, and how LA FC and Nashville will seek to harness the culture of their respective homes.

Events – the USA's World Cup qualification debacle, the football federation's presidential election and two lower-league clubs bringing a case against Fifa to CAS – have conspired to put promotion and relegation back on the MLS agenda. Frank Dunne reports.