SportBusiness International

Analysis and insight for the global sports business

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Article
9 Feb 2018

Despite a seven-per-cent year-on-year audience decline, Super Bowl LII was still one of the 10 most-viewed shows in US history – making it the perfect platform for brands to reach a mass audience. Broadcaster NBC was able to charge a staggering $5.2m (€4.2m) for a 30-second advertising spot.

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Article
1 Feb 2018

Lester Bagley, Minnesota Vikings executive vice president of public affairs, talks about the franchise's approach to hosting Super Bowl LII at its US Bank Stadium

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The repercussions of match-fixing scandals for sports are seen as largely reputational. But, asks Kevin Carpenter, Special Counsel, Sports Integrity at Genius Sports, what are the commercial impacts of match-fixing and what are the latest measures rights holders can adopt to safeguard their competitions?

The way sports fans consume content has changed dramatically. Sports organisations need to adapt their setup in order to retain their audience, reach fans in the right place at the right time and continue to drive revenue.

Sport in focus: Motorsport