Polo

The Xtreme Polo League has agreed a multi-year deal with US media conglomerate WarnerMedia, along with a host of broadcast partnerships, as it prepares to launch in Buenos Aires, Argentina

The Federation of International Polo (FIP) has expressed its intention to push on with an effort to return the sport to the Olympic Games programme after a recent unsuccessful bid for inclusion at Tokyo 2020.

New Federation of International Polo (FIP) president Nicholas Colquhoun-Denvers wants to focus on securing polo’s place at the World Equestrian Games, but has admitted it will be “exceptionally difficult” to return to the Olympic Games.

The US Polo Association's disproportionate success in the category licensing looks to be attributable to a farsighted and disciplined strategy, mixed with a degree of good timing. Ben Cronin examines how it has built a $1.6bn annual business.