Polo

Latest Features

The US Polo Association's disproportionate success in the category licensing looks to be attributable to a farsighted and disciplined strategy, mixed with a degree of good timing. Ben Cronin examines how it has built a $1.6bn annual business.

The Federation of International Polo (FIP) has expressed its intention to push on with an effort to return the sport to the Olympic Games programme after a recent unsuccessful bid for inclusion at Tokyo 2020.

New Federation of International Polo (FIP) president Nicholas Colquhoun-Denvers wants to focus on securing polo’s place at the World Equestrian Games, but has admitted it will be “exceptionally difficult” to return to the Olympic Games.